Located in Northborough, MA, K&B Sportswear takes care of the equipment needs of competitive swim teams across New England and beyond.
We built a brand new responsive e-commerce store for K&B, which was customized to ease the administrative burden on staff so they could focus on sales. In keeping with their tradition of personalized customer service, each team has their own password-protected online portal where team members can access negotiated pricing. We also added discount pricing for bulk orders, as well as complex shipping rules for free shipping, and rush shipping for specific brands. On the administrative side, a custom export function was written, cutting the time taken to finalize a complicated team order in half.
Tailored to the needs of a younger teen demographic, the new site saw a 20% increase in mobile traffic in the first year, due in no small part to its improved mobile functionality.