Frequently Asked Questions

You've got questions. We've got answers. In non-tech speak.

What is a CMS?

A CMS, or Content Management System, is software that powers your website and allows you to log in and make changes, including creating new pages, adding images and editing text. WordPress is the world’s leading CMS, powering 59% of all websites that use one.

What happens if something goes wrong or I can’t figure something out on my website?

We will be your first point of contact should any issue arise with your website. We will diagnose the problem and correct it. We also provide free website training prior to launch.

What is SEO?

SEO (Search Engine Optimization) is the targeted strategy of improving your website’s visibility in the results pages of search engines such as Google. All of our websites come with basic SEO, but we can use more advanced techniques to produce better results. Ask us how.

My business information is wrong on websites like TripAdvisor and YellowPages. Can you help fix this?

Yes, this is part of our SEO add-on services. Keeping your business name, address and phone number (NAP) consistent and up to date is very important and helps your rankings.

How will I know if anybody is visiting my website?

We install Google Analytics on your website to track your website visitors including metrics such as pageviews, geographic location and time spent on your site. More advanced tracking can be set up including goal conversion rates, user heatmaps and live user recordings.

I got a bad online review. Can you help me with this?

We will advise you on how to request removal of reviews that violate a site’s guidelines, but we can’t guarantee takedown. In our experience, the best solution is to put a review program in place to increase your reviews and bury the bad ones. 77% of consumers think that reviews older than 3 months aren’t relevant. We can help you get more reviews and set up review monitoring tools so you can be proactive and regain control of your online reputation.

How long will it take for my site to appear at the top of Google?

Nobody can tell you this, including the people who work for Google. Most clients will quickly see improvements in their search visibility, but an on-going SEO strategy is essential to climb to the top of Google and stay there. Launching your website and then walking away is a surefire way to see your rankings slip and watch your search engine traffic drop over time.

What does Pay Per Click mean?

Pay Per Click (PPC) is a method of advertising with Google whereby you only pay when your ad is clicked on. These ads can appear on Google itself, or on other websites that publish Google ads on their own pages. Proper setup and monitoring is essential to ensure your PPC budget is being put to good use and is providing a good return on investment.

What happens if I want to add some features to the website while it is being built?

We like to be flexible and responsive to your needs, but we also like to deliver what we promise within the time frame and budget we have agreed. If you ask us to add a new features to your website while we are building it, we will most likely ask why. If we all agree that this will help you achieve your objectives then we will be more than happy to oblige. Additional costs will apply.

Will you write my website content?

Content writing is a very specialized skill, and we do not have the resources to offer this service directly. However, we would be happy to refer you to an experienced writer upon request.

What browsers do you develop and test for?

We support the latest versions of all major browsers including Chrome, Firefox, Microsoft Edge, Opera, Android, and Safari for iMac, iPad, and iPhone. We provide suitable support for Internet Explorer 11. We do not support older versions of Internet Explorer or Windows Phone.

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