Pay per click (PPC) advertising is a method of online marketing where you bid to have your ad shown on a search engine or website. You only pay when your ad is clicked on. Budgets can be strictly controlled, and tracking software is used to accurately measure results. This is the biggest advantage of pay per click vs print advertising.
Pay per click gives you instant results. Campaigns can be targeted by keyword, demographics, location, and audience interest. You can even target people who have visited your website but did not contact you or make a purchase. This is called retargeting or remarketing.
Proper setup of your pay per click campaigns is essential to avoid overspending. Google has quick setup tools that often trip up newcomers. Their default settings show your ads on expensive networks with poor engagement. Professional setup and management ensures your pay per click advertising is seen by the right people, and is constantly tweaked to maximize return on investment.
Below are some of the clients that rely on Community Web Development for their Cape Cod pay per click advertising.
We have consulted with Cape Cod Lanterns for more than a decade, helping them to build a brand that is now recognized nationally. As their previous website began to age, it became clear that a more modern and mobile-friendly approach was required to improve their conversion rate. A professional redesign was undertaken, creating a richer …
The Captains Golf Course is an award-winning 36 hole public golf course in Brewster, MA. In late 2016, the golf commission decided it was time to give the site a facelift and make it 100% mobile ready with a brand new responsive design. Some exciting new features were added to the site, including drone flyover …
The Platinum Pebble Boutique Inn is an award-winning boutique inn, servicing a sophisticated clientele. A creative website solution was required that matched their designer ethos, as well as the expectations of their high-end guests. A modern website experience was crafted for the inn, including attention-grabbing horizontal swiping navigation patterns, similar to a mobile app. By …
Based in Yarmouth, George Davis Builders is a full service Cape Cod construction company, handling everything from renovations to complete home builds. Having worked with George and his team for a number of years, we were excited when they once again approached us to create a new mobile-friendly website for their business. We refreshed their …
The Nobnocket Boutique Inn is a stunning, modern boutique inn on Martha’s Vineyard. There’s not a doily in sight! A custom website design was commissioned to complement the inn’s sophisticated styling. We used a contemporary card-based system for the website design, with a focus on unexpected micro-interactions such as flipping content. These delightful touches reassure …