The Captain Freeman Inn is the passion project of long-time Cape Cod innkeepers Byron and Donna Cain, who needed a powerful, visual-first design for their historic Cape Cod bed & breakfast.
Ample space was dedicated to Byron’s encapsulating photography, which improved user engagement metrics in year one. These metrics include session duration (up 35%), and bounce rate (down 25%). Donna also invested her time in social media and regular blogging, which in conjunction with our targeted citation program helped increase search engine traffic by more than 35%.
Our citation program ensured that their business name, address and phone number (or NAP) is listed consistently across all of the major online directories, improving trust in their business for consumers and search engines alike.